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Facebook blueprint exam8/23/2023 ![]() 410-101: Facebook Certified Media Buying Professional (Professional)Įxam Audience – Account salespeople, account managers, account executives, social media managers, marketing executives, digital media buyers, marketing consultants, brand marketersĬourse Outline – checks advanced competency in advertising policies, tools, skills, and best practices to buy ads on Facebook, Messenger, and Instagram (campaign planning, setup, optimization, measurement, and reporting).Languages the exam is available in – English, German, Japanese, Portuguese, Spanish, Traditional Chinese, French and KoreanĬourse Outline – measures competency at complete designing of Facebook marketing strategy aligned to business goals ( learning and insights, assessments, media recommendation, campaign performance monitoring) 400-101: Facebook Certified Media Planning Professional (Professional)Įxam Audience – Digital planners, programmatic planners, media planners, marketing consultants, comms planners.Languages the exam is available in – EnglishĬourse Outline – covers the foundation concepts of advertising on Facebook, Instagram and Messenger ( the value of Facebook, platform presence, advertising fundamentals, create and manage ads, reporting) 100-101: Facebook Certified Digital Marketing Associate (Associate)Įxam Audience – students, job seekers, and entry-level marketers.You can prepare for these exams with free online courses on digital marketing with Facebook. There are six Facebook Blueprint Certification exams recognizing various proficiency levels (Associate and Professional) with varying exam duration and learning content. This certification program boosts credibility, career and definitely your resume, which further helps in growing your career in the digital marketing industry Facebook Blueprint Certification exams and pattern ![]() Upon clearing the certification exam, the candidate gets a unique digital badge that can be shared on social media networks, email signature, CV’s, and elsewhere. Getting a Facebook Blueprint certification sets you apart from thousands of others using Facebook ads and validates your expert level proficiency in understanding the intricacies of advertising on Facebook and its related applications like Instagram and Facebook Messenger. This is where Facebook Blueprint Certification program for digital advertising professional comes into the picture What is Facebook Blueprint Certification?įacebook Blueprint Certification is the only global accreditation exam offered by Facebook to help digital marketing advertisers learn the basics and best practices of Facebook advertising and gain expertise over Facebook’s products and services, including advertisements on Facebook and Instagram. But with the ever-changing algorithms, the introduction of new ad types, and advancements in targeting a custom audience, there is a need to master Facebook ads to remain on the top in a competitive market that has over 6 million advertisers. Facebook has over 60 million local business pages, and to remain competitive on the platform, more and more businesses are relying on Facebook advertising to maximize their reach and drive both on and off-line sales. ![]() Mark Zuckerberg in a 2019 Facebook report revealed that the average time spent by a person on Facebook, Facebook Messenger, and Instagram is around 20 minutes in a day, which means there is a massive opportunity for local businesses and brands to target the potential audience and increase brand awareness.
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